Introduction to Facebook Apps
Get started with Facebook apps
People come to Facebook to discover, share ideas they care about and support businesses they love. Businesses can use Facebook to look for and get discovered by new audiences, build relationships and turn connections into customers.
As Facebook has grown, we’ve added apps such as Instagram, Messenger and WhatsApp to help businesses bring more of their presence online and find people as they explore and share ideas they care about. Businesses can use these tools to grow, stay connected to customers, tell their stories and share updates about their products and services with their communities.
Facebook
People use Facebook to share what matters to them and discover what's going on in the world. Businesses can use Facebook to make connections, accomplish their goals and tell their stories on any device with Facebook business Pages, posts, events and more.
Instagram is a photo and video sharing app. People use Instagram to get inspired, find and explore interests, share passions and create connections.
Instagram business accounts can help businesses to tell people’s stories using unique and immersive formats and spark exploration with features like feed posts, Stories, Instagram Live, videos and Reels.
Messenger enables people to conveniently and privately connect with one another on mobile and desktop computers. All Facebook business Pages have access to Messenger, which they can use to quickly and efficiently respond to customers. Businesses can use Messenger to help increase customer acquisition, facilitate transactions, raise awareness and provide customer service with tools like greetings, automated responses and away messages.
People around the world use WhatsApp to communicate with one another quickly and reliably through private messages. Businesses can use WhatsApp to contact customers everywhere and build connections via texts, voice messages and video calls. Also, the WhatsApp Business app provides tools to create a digital storefront and help automate and organize messages.
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